Science for seo

August 8th, 2010 - 12:43 pm § in Uncategorized

Me on Tumblr

Whilst I go through the monumental task of doing all my thesis corrections and finishing my PhD (finally), I don’t have much time for blogging and writing at length. Especially since I also work a full-time job! As a result I’ve decided to use Tumblr to share thoughts and snippets with you. It’s a different format,and hopefully more conversational which might be right at this point in time!

Join me here.

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Tags: marie-claire jenkins, tumblr 2 Comments

June 8th, 2010 - 10:18 am § in Inspirations

Moving out

This blog has been devoid of TLC these last few months, and as I sat to think about why I realised that the reason was pretty simple: I want to blog about other stuff. I am working in the advertising world right now and I’m really enjoying the work and the clients. It has given [...][...]

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April 17th, 2010 - 3:37 pm § in Usability

10 usability papers you need to read

Usability testing on websites (and mobile apps) is not always carried out adequately (or at all) by agencies and companies alike. The reasons for this include expense, time and lack of tools. Well usability testing need not be expensive because you can use a small number of test subjects, you only r[...]

Tags: bad web site, Design, e-commerce sites, Forrester Research Inc, Internet technology, internet users;, Jakob Nielsen, Jakob Nielsen Usability, Responsiveness, search attempts, social networking sites;, technology developers, Tom Peters, Universal usability, Usability, Usability engineering, Usability Lab, usable online stores, User interface design, Visibility strategist, web design;, web designers, web site design, web site link structure, web site usability, Web usability, web usability testing No Comments

April 8th, 2010 - 9:47 pm § in SEO & marketing

Rankings are not (that) important

Search engine rankings were quite the rage some 10 odd years ago but SEO matured as a profession, as did the learnings and the KPIs (not to mention search engine technology). I have seen countless #1 rankings for highly competitive search spaces that didn’t make any money. I’ve also seen[...]

Tags: Google, Google search, Henry Ford, Internet, Internet marketing, Internet search engines, marketing, Nick Wilsdon, personalised search engine results, Pete Young, products/services, Recommendation systems, search engine optimization;, search engine rankings;, search engine technology, search spaces, search terms;, Twitter Inc, Web search engine, World Wide Web 6 Comments

April 6th, 2010 - 11:20 pm § in Social networks

Foursquare: almost there!

I’ve used Foursquare several times a day for over 2 months now. Social networks and other types of community have come and gone so often that when something new comes along, we can all be forgiven for being tired of it before even trying it. It would however be unforgivable for anyone working [...]

Tags: Bing, Crunked, Dennis Crowley, Dodgeball, Foursquare, Google, Google Inc., insurance, insurance premiums, iphone, Legal & General, Legal and General Group PLC, location-based social networking website, mayor, mobile devices, Naveen Selvadurai, online behaviour, online marketing, Online social networking, social media marketing, social media marketing works, social media;, Social networks, Starbucks Corporation, Starbucks;, Sydney;, twitter, World Wide Web No Comments

March 29th, 2010 - 8:38 pm § in SEO & marketing

Agile Marketing: embrace chaos

Agile marketing is a methodology that allows for exceptional results in a chaotic environment. Not all marketing teams work in a rapidly changing and chaotic environment and for them, the waterfall model is perfectly fine. I suspect however that most digital marketing teams will be working in a [...]

Tags: Agile marketing, Agile SEO, Agile software development, Business, Chuck Palahniuk, Google, Jason Cohen, Jim Highsmith, Management, Project management, Social networks, Software project management, Steve Martin, technology changes, Technology_Internet, Waterfall model 2 Comments

March 24th, 2010 - 6:32 am § in SEO & marketing

The new SEO: Visibility strategist

SEO has moved on in the last 5 years (considerably some might say) yet I still see the same skill requirements and the somewhat vague job descriptions in job listings. It isn’t easy to hire for the role of SEO if you’re not an expert in it, so word of mouth does go a long [...][...]

Tags: Business, Google, Google Inc., information management, Internet, Internet marketing, marketing, search engine, search engine optimization;, Search engines, search space, Semantic web, SEO analyst, social media;, Social networks, strategist, Technology_Internet, Visibility strategist, Web development, World Wide Web 4 Comments

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