If like me you missed the web 2.0 expo in NY, you can still watch the footage on YouTube, here are some of the talks I’m sad I missed:
First up, Gary Vaynerchuk with “Building Personal Brand Within the Social Media Landscape”
A few things he says in this talk:
- Don’t do things you hate
- Give a shit about your users – answer emails, give a crap about your user base.
- Start with yourself, ask “what do I want to do for the rest of my life?” and monetize that.
- Keep Hustling, it’s the most important word ever.
- You need a business model – make some cash along the way.
- Legacy is greater than currency.
“Ive turned down 40 television deals. There’s no reason for me to share the equity. My content is mine The people that controlled it – newspaper, television, and radio- are no longer in control, and that is a huge factor that people have not totally wrapped their head around. – you need to build brand equity”.
- If you love it, you will win. Get out there and network.
- Which tool should I use, tiwttter, facebook,…? – all of them! Communicate with your user base all the time. It’s a massive opportunity.
- Work 9-5, 7-2am work on your idea.
- Be patient.
Next up: Jay Adelson – “Organizing Chaos: The Growth of Collaborative Filters”
A few snippets:
- Before all you had was information on clicks and you used PageRank and BackRub, but now there is a wealth of information to be collected from users.
- The younger generation don’t have the privacy issues that the older generation have. They’re happy to share info online.
- We’re moving from a “seek” culture to one where we’re constantly connected.
- Next gen = find people like you and use that collective wisdom to find things that are specifically interesting to you.
- Future of Digg – they collect loads of data on you, and then they’re going to change the front page so it’s unique to you.
Tim O’Reilley also did a talk, you can watch it here.
The web 2.0 summit 2008 is in San Francisco 5-7 November if you can make it.