Search engine rankings were quite the rage some 10 odd years ago but SEO matured as a profession, as did the learnings and the KPIs (not to mention search engine technology). I have seen countless #1 rankings for highly competitive search spaces that didn’t make any money. I’ve also seen[...]
Posts Tagged ‘World Wide Web’
April 8th, 2010 - 9:47 pm § in SEO & marketing
Rankings are not (that) important
Tags: Google, Google search, Henry Ford, Internet, Internet marketing, Internet search engines, marketing, Nick Wilsdon, personalised search engine results, Pete Young, products/services, Recommendation systems, search engine optimization;, search engine rankings;, search engine technology, search spaces, search terms;, Twitter Inc, Web search engine, World Wide Web 9 Comments
April 6th, 2010 - 11:20 pm § in Social networks
Foursquare: almost there!
I’ve used Foursquare several times a day for over 2 months now. Social networks and other types of community have come and gone so often that when something new comes along, we can all be forgiven for being tired of it before even trying it. It would however be unforgivable for anyone working [...]
Tags: Bing, Crunked, Dennis Crowley, Dodgeball, Foursquare, Google, Google Inc., insurance, insurance premiums, iphone, Legal & General, Legal and General Group PLC, location-based social networking website, mayor, mobile devices, Naveen Selvadurai, online behaviour, online marketing, Online social networking, social media marketing, social media marketing works, social media;, Social networks, Starbucks Corporation, Starbucks;, Sydney;, twitter, World Wide Web 1 Comment
March 24th, 2010 - 6:32 am § in SEO & marketing
The new SEO: Visibility strategist
SEO has moved on in the last 5 years (considerably some might say) yet I still see the same skill requirements and the somewhat vague job descriptions in job listings. It isn’t easy to hire for the role of SEO if you’re not an expert in it, so word of mouth does go a long [...][...]
Tags: Business, Google, Google Inc., information management, Internet, Internet marketing, marketing, search engine, search engine optimization;, Search engines, search space, Semantic web, SEO analyst, social media;, Social networks, strategist, Technology_Internet, Visibility strategist, Web development, World Wide Web 5 Comments
March 14th, 2010 - 5:32 pm § in Semantic web
Semantic web spam: SemSpam
Yes, it does already have a name and we’re already wondering how best to avoid it. Meta-tags have been rendered untrustworthy because of dishonest manipulation (honest manipulation is ok), especially the keywords tag which is pretty much useless now. Search engines depend on a wide variety of [...]
Tags: BBC;, British Broadcasting Corporation, computing, Data management, Facebook, Facebook Inc, FOAF, Ian Davis, IBM;, Jun Zhao, Linked Data, Meta element, Metadata, MIT;, Olaf Hartig, Provenance, RDF;, RDFa, Resource, Search engines, Semantic web, semantic web technology;, Semantic wiki, SemSpam, social media involvement, the NY Times, W3C, Web data publication framework, World Wide Web, Yahoo, Yahoo! Inc. 5 Comments
December 7th, 2009 - 8:21 pm § in Search engines
10 papers on personalization (PSearch)
Google announced this week that they would start personalising search results, even for users that are not signed into a Google service at the time. It has caused a consistent flow of posts from the blogosphere and quite a lot of comments as well which show that there is a gap in knowledge at some [[...]
September 4th, 2009 - 8:45 am § in SEO & marketing
The end of SEO: an interview
Fran Molloy of the Nett# magazine interviewed both myself, Kate Gamble and Glenn Murray a little while ago. The interview has been published and is available for you to read now. It’s called “The end of search engine optimisation”, I hope you find it interesting. Do you think t[...]
Tags: a sociologist, Aaron Bradley, Angie Haggstrom, David Harry;, Fran Molloy, Glenn Murray, Google, Google Inc., Internet marketing, Justin Parks, learning algorithm, machine learning;, marketing, Mel Nelson, online marketing, Python, RDF;, Scientist, search engine, search engine optimisation;, search engine optimization;, search engineers, Search engines, search engines ones, Semantic web, SEOs, Suh, Technology_Internet, Terry Van Horne, web pros, Website promotion, World Wide Web 1 Comment
