Who is in your social network and how do they influence its behaviour? Which events affect it positively or negatively? You need to find out if you’re carrying out social media campaigns. The research that ignited some fire in my belly today is from a computer scientist (Andrew J. Scholand at[...]
Posts Tagged ‘Social networks’
SLNA: social network analysis
Thinking Hat on Samir: A Social Media Interview
Samir Balwani wrote a thought provoking post on his blog called “Social Media is a Culture, Not Just a Strategy“. I got in touch with him and had a conversation about it which was pretty interesting, so I decided to share it with you here: I found that particular post very thought provo[...]
Using the Science of Social Proof in SEO
Many of you already know Donna Fontenot (aka DazzlinDonna) who is a very senior SEO and online marketing expert. She is writing todays post, not me! I hope you really enjoy it. I’ve written about Robert Cialdini in the past and how his six persuasion principles can be used in search marketing[...]
Social media policy
I have a lot of requests for inclusion into my social media sphere, and I have to admit that although I don’t want to appear excessively exclusive, I am fairly selective. The reason for this is that I want to keep my social networks useful and interesting. I am strapped for time, same as every[...]
Google Brand algo theory dissected
 There’s been much speculation, interesting theories, rubbish and misinterpretation about the “new Google branding algorithm”.  As always, when I see respected bloggers covering it, I like to educate myself as much as possible before I make a decision.  I take this very seriousl[...]
Heat diffusion for Social net marketing
The paper we look at here is called “Mining Social Networks Using Heat Diffusion Processes for Marketing Candidates Selection” and is by Yang, Liu and King from The Chinese University of Hong kong. Companies have started social networks more and more for WOM promotion, increase bran awa[...]
Metcalfe’s Law & web stuff
Metcalfe’s law says that “the value of a network increases proportionately with the square of the number of its users”.  This law works for Internet, social networking, the www and any other type of network like that.  The idea is to be able to give a value to the network.  Met[...]
Off on holiday!
It has been a very cool year hasn’t it? I am setting off for France now, and will be offline (gasp!) for the first time in 3 years for the entire duration of my 10 day holiday. Â That’s right, no email, blogging, reading news, Twitter, FaceBook, Linkedin, Twine, Last.fm…oh dear. Â[...]
Submit a paper to SAW 2009!
The “3rd Workshop on Social Aspects of the Web (SAW 2009)” is calling for papers – you don’t have to be a die-hard academic or scientist to submit a paper. In fact I encourage those from other backgrounds to do so, as it’s really good for diversity at these conferences,[...]
Friend-of-a-friend (FOAF)
The FOAF project is all about building a machine readable web which describes people, the links between them, their interests, things they create and do and many more. Â It means that you can share and interconnect information from lots of different sources. Â It is an experimental project. It is a[...]



