I’ve used Foursquare several times a day for over 2 months now. Social networks and other types of community have come and gone so often that when something new comes along, we can all be forgiven for being tired of it before even trying it. It would however be unforgivable for anyone working [...]
Posts Tagged ‘Social networks’
April 6th, 2010 - 11:20 pm § in Social networks
Foursquare: almost there!
Tags: Bing, Crunked, Dennis Crowley, Dodgeball, Foursquare, Google, Google Inc., insurance, insurance premiums, iphone, Legal & General, Legal and General Group PLC, location-based social networking website, mayor, mobile devices, Naveen Selvadurai, online behaviour, online marketing, Online social networking, social media marketing, social media marketing works, social media;, Social networks, Starbucks Corporation, Starbucks;, Sydney;, twitter, World Wide Web No Comments
March 29th, 2010 - 8:38 pm § in SEO & marketing
Agile Marketing: embrace chaos
Agile marketing is a methodology that allows for exceptional results in a chaotic environment. Not all marketing teams work in a rapidly changing and chaotic environment and for them, the waterfall model is perfectly fine. I suspect however that most digital marketing teams will be working in a [...]
March 24th, 2010 - 6:32 am § in SEO & marketing
The new SEO: Visibility strategist
SEO has moved on in the last 5 years (considerably some might say) yet I still see the same skill requirements and the somewhat vague job descriptions in job listings. It isn’t easy to hire for the role of SEO if you’re not an expert in it, so word of mouth does go a long [...][...]
Tags: Business, Google, Google Inc., information management, Internet, Internet marketing, marketing, search engine, search engine optimization;, Search engines, search space, Semantic web, SEO analyst, social media;, Social networks, strategist, Technology_Internet, Visibility strategist, Web development, World Wide Web 4 Comments
March 11th, 2010 - 10:42 pm § in Social networks
SLNA: social network analysis
Who is in your social network and how do they influence its behaviour? Which events affect it positively or negatively? You need to find out if you’re carrying out social media campaigns. The research that ignited some fire in my belly today is from a computer scientist (Andrew J. Scholand at [...]
Tags: Andrew J. Scholand, Community building, computer scientist, Cultural economics, James W. Pennebaker, language processing;, Linguistic Inquiry, online communities, PageRank
algorithm;, Science, Social information processing, social language processing, social media campaign, social media campaigns, social media;, Social network analysis software, social network;, Social networks, Social psychology, Social sciences, Sociolinguistics, Sociology, Texas,United States, University of Texas, Yla R. Tausczik 1 Comment
August 11th, 2009 - 9:18 am § in Guest posts
Thinking Hat on Samir: A Social Media Interview
Samir Balwani wrote a thought provoking post on his blog called “Social Media is a Culture, Not Just a Strategy“. I got in touch with him and had a conversation about it which was pretty interesting, so I decided to share it with you here: I found that particular post very thought provok[...]
May 7th, 2009 - 4:08 pm § in Guest posts
Using the Science of Social Proof in SEO
Many of you already know Donna Fontenot (aka DazzlinDonna) who is a very senior SEO and online marketing expert. She is writing todays post, not me! I hope you really enjoy it. I’ve written about Robert Cialdini in the past and how his six persuasion principles can be used in search marketing[...]
April 21st, 2009 - 2:17 pm § in Social networks
Social media policy
I have a lot of requests for inclusion into my social media sphere, and I have to admit that although I don’t want to appear excessively exclusive, I am fairly selective. The reason for this is that I want to keep my social networks useful and interesting. I am strapped for time, same as every[...]
February 28th, 2009 - 1:43 pm § in SEO & marketing
Google Brand algo theory dissected
There’s been much speculation, interesting theories, rubbish and misinterpretation about the “new Google branding algorithm”. As always, when I see respected bloggers covering it, I like to educate myself as much as possible before I make a decision. I take this very seriousl[...]
Tags: Aaron Wall;, Avron Barr, Charles Pearlman, Charles Perlman;, Chris Crum;, Donald Ryan, electronics;, Eric Schmidt;, evolutionary algorithms;, evolutionary tool;, Google, Google Inc., Graham Jones;, Internet psychologist, Java;, John Battelle;, Matt Cutts, Nike;, RDF;, search algorithm, search algorithms;, search btw;, search engine, Search engines, search queries, Social networks, Sydney;, United Kingdom; 4 Comments
January 30th, 2009 - 12:03 pm § in Social networks
Heat diffusion for Social net marketing
The paper we look at here is called “Mining Social Networks Using Heat Diffusion Processes for Marketing Candidates Selection” and is by Yang, Liu and King from The Chinese University of Hong kong. Companies have started social networks more and more for WOM promotion, increase bran awar[...]
January 16th, 2009 - 1:59 pm § in Social networks, Uncategorized
Metcalfe’s Law & web stuff
Metcalfe’s law says that “the value of a network increases proportionately with the square of the number of its users”. This law works for Internet, social networking, the www and any other type of network like that. The idea is to be able to give a value to the network. Metc[...]
