Who is in your social network and how do they influence its behaviour? Which events affect it positively or negatively? You need to find out if you’re carrying out social media campaigns. The research that ignited some fire in my belly today is from a computer scientist (Andrew J. Scholand at[...]
Posts Tagged ‘social network;’
SLNA: social network analysis
Twitter is not a search engine
There have been quite a few posts about Twitter being a search engine. I can see the logic but as the title of my post indicates, I don’t think it is. I think that the posts around it, especially the Techcrunch one (who I am a big fan of btw), are well justified in writing [...][...]
Heat diffusion for Social net marketing
The paper we look at here is called “Mining Social Networks Using Heat Diffusion Processes for Marketing Candidates Selection” and is by Yang, Liu and King from The Chinese University of Hong kong. Companies have started social networks more and more for WOM promotion, increase bran awa[...]
Optimal Marketing Strategies over Social Networks
“Optimal Marketing Strategies over Social Networks” (www 2008) is a paper written by Jason Hartline (North-Western Uni), Vahab S. Mirrokni (MIT), Mukund Sundararajan (Stanford). It’s interesting because it gives an idea of how businesses can use social networks in an effective[...]
Sphinn spam – some solutions
*Before you read, a clarification – I’m aware that Sphinn is working on a newer version, and also that they use editors, mods and user interaction for spam fighting – this post is about those techniques and their limitations, and also introduces some new ideas* Sphinn has been swa[...]
The profile picture
We belong to at least one social network, and it requires you to have a profile picture. How do you choose? If you belong to lots of social networks do you use a different one in each? PhD comic suggests: Tweet This PostRelated Posts:SLNA: social network analysisHeat diffusion for Social net[...]
SISN toolkit for social media
Kicking off the week with a technical poster from Michigan University called “SISN: A Toolkit for Augmenting Expertise Sharing via Social Networks“. They’re developing a toolkit to support expertise sharing via social networks. The toolkit “SISN” (Seeking Infor[...]



