Posts Tagged ‘social media;’

March 11th, 2010 - 10:42 pm § in Social networks

SLNA: social network analysis

Who is in your social network and how do they influence its behaviour? Which events affect it positively or negatively? You need to find out if you’re carrying out social media campaigns. The research that ignited some fire in my belly today is from a computer scientist (Andrew J. Scholand at[...]

August 11th, 2009 - 9:18 am § in Guest posts

Thinking Hat on Samir: A Social Media Interview

Samir Balwani wrote a thought provoking post on his blog called “Social Media is a Culture, Not Just a Strategy“. I got in touch with him and had a conversation about it which was pretty interesting, so I decided to share it with you here: I found that particular post very thought provo[...]

May 29th, 2009 - 12:23 pm § in SEO & marketing, Tutorials

PYO SEO

“PYO strawberries” are words usually found on a hand painted wooden sign at the side of the road in the British countryside during the summer months. It means “Pick your own strawberries” for the non-countryside types! This can be adapted to the SEO world too. This post is a[...]

May 18th, 2009 - 11:19 am § in Guest posts

Tool Wishlist: Topic Tracker

This is the second guest post to appear here on SFS, and I’m excited to present a piece by Samir Balwani. You will know him from Mashable also. Don’t forget to follow him on Twitter and join in the conversation. here we go… There’s been a lot of recent news about a series of [...]

April 23rd, 2009 - 9:12 am § in Social networks

Twitter marketing genius

I have been following DC Comics for a while, and noticed that I didn’t see any tweets from them. I decided to investigate and visited their Twitter page: Stats: - 0 Tweets - 0 Follows - 1,668 followers Now why do you think they get followed with such a poor record? This defies all Twitter mar[...]

April 21st, 2009 - 2:17 pm § in Social networks

Social media policy

I have a lot of requests for inclusion into my social media sphere, and I have to admit that although I don’t want to appear excessively exclusive, I am fairly selective. The reason for this is that I want to keep my social networks useful and interesting. I am strapped for time, same as every[...]

March 31st, 2009 - 2:00 pm § in Social networks

Masters Degree in Social Media

The Birmingham City University has announced that it is offering a masters in Social Media.  You can read more about it on Mashable and also in the Telegraph for example.  Mashable have a conversation going on with a number of different opinions. There are a fair few people who read this blog who [...]

March 26th, 2009 - 10:56 am § in Social networks

The Tao of Twitter

I tend to assume that everyone around me knows all about Twitter and seem to think that everyone engages in it and has an account.  Therefore my jaw drops to the ground when I realise that quite a lot of people don’t get Twitter, and even more worrying, many companies don’t get it eithe[...]

February 25th, 2009 - 2:35 pm § in Information retrieval, Ranking algorithms, Semantic web

New ranking algorithms

Ranking algorithms are changing a great deal at the moment.  Before, like HITS and PageRank they looked at how websites and pages were connected and used any information they could gather from those to use as variables.  Nowadays we’re seeing research papers come out focusing on how the sema[...]

February 18th, 2009 - 12:50 pm § in Inspirations, SEO & marketing

SEO & Gardening

  Back in the days of web 1.0, the role of the SEO was to get the site as high up as possible on the search engines.  During the days of web 2.0, the role of the SEO has changed to include social media marketing also.  As the SEO professional walks towards the future, his/her role [...][...]





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