Search engine rankings were quite the rage some 10 odd years ago but SEO matured as a profession, as did the learnings and the KPIs (not to mention search engine technology). I have seen countless #1 rankings for highly competitive search spaces that didn’t make any money. I’ve also seen[...]
Posts Tagged ‘search terms;’
April 21st, 2009 - 1:13 pm § in SEO & marketing
Over-optimised sites nullified
A very useful and eye-opening paper crossed my desk called “Nullification test collections for web spam and SEO” by Jones and Ramesh, Hawking and Craswell from Canberra University in Australia. They want to encourage the compilation of a large corpus for adversial IR research. CMU are bu[...]
February 5th, 2009 - 10:10 am § in Personalised search, Ranking algorithms
G patent: Autocompletion using ranked results
“Method and system for autocompletion using ranked results” is a patent granted to Google on the 3rd of February 2009. Their invention is to process query information received from a user prior to the user having indicated that the query is completed. So just as we have seen with the s[...]
December 8th, 2008 - 10:37 pm § in Tools
Semantic method for keyword research
The paper “Keyword Generation for Search Engine Advertising using Semantic Similarity between Terms” by Vibhanshu Abhishek, Kartik Hosanagar (The Wharton School Philadelphia), was presented at ICEC’07. That conference will be of particular interest to online marketing professionals[...]
November 21st, 2008 - 12:54 am § in Uncategorized
Google voice search – say wha?
Google released voice search on the pretty looking iphone this week. The google mobile blog post on it is cool with a video and everything, and you’ll also find a low-down over at C-Net. Many of you will know 1-800-GOOG-411. The whole point of that operation was to gather enough phone[...]
