Back in the days of web 1.0, the role of the SEO was to get the site as high up as possible on the search engines. During the days of web 2.0, the role of the SEO has changed to include social media marketing also. As the SEO professional walks towards the future, his/her [...][...]
Posts Tagged ‘Search engines’
February 17th, 2009 - 2:30 pm § in Uncategorized
Yahoo! Research on the healthy Sem Web
Ricardo Baeza-Yates, Peter Mika and Hugo Zaragoza from Yahoo! Research wrote a really insightful, meaningful and down to earth article called “Search, Web 2.0, and the semantic web”. It is a response to all of the buzz around those topics. If anyone can give a straight answer on thes[...]
January 30th, 2009 - 10:29 am § in Ranking algorithms, Uncategorized
The RankMass crawler
The paper entitled “RankMass Crawler: A Crawler with High Personalized PageRank Coverage Guarantee” (Cho, Schonfeld, University of California) deals with the important topic of how many pages should be collected to cover most of the web, and how to ensure that important documents are [...]
January 22nd, 2009 - 9:14 pm § in Opinion mining
Sentiment analysis in text
Sentiment analysis (also opinion retrieval/mining) is a very useful area of research as once fully functional it would enable us to determine the overall sentiment in text. We could for example determine automatically if product reviews are negative or positive, if a blog post is in agreement or d[...]
January 15th, 2009 - 3:21 pm § in Search engines
Search Engine Result Evaluation
Search engines are often evaluated using information retrieval techniques such a precision and recall. These methods are very effective metrics in these systems but less so in search engines. The reasons for this is that high precision isn’t necessarily a good measure of user satisfaction.[...]
January 14th, 2009 - 4:23 pm § in Search engines, Uncategorized
Microsoft’s Game-Powered Search Engine
Someone dropped me this patent and I instantly loved it because it describes a completely different solution to the problem of IR and does so in a very entertaining way…well obviously. The patent was filed in 2005 and published on the 13th of January 2009. The authors are all brilliant a[...]
January 13th, 2009 - 8:12 pm § in Uncategorized
Clickstream spam detected
Clickstream analysis is a basic form of metric used to determine how much traffic comes to a site and some analysts also look at the quality of the traffic using this metric. There is more research being done into clickstream analysis because it is littered with noise, has a very high dimensionali[...]
January 10th, 2009 - 12:08 am § in Uncategorized
Affective Feedback
Nicholas Belkin when he gave the 2008 Grand Challenges lecture for Information Retrieval stated that there needs to be far more research into affective computing. This means taking into consideration user emotions. “This could help us understand what subsequent actions the user is likely [...]
January 7th, 2009 - 11:21 pm § in Adversarial IR, Information retrieval
SEO = Adversarial IR
SEO is more than often classified as an “Adversarial information retrieval” technique in the computing world. I say this because AIRWeb for example consider “malicious attempts to influence the outcome of ranking algorithms, aimed at getting an undeserved high ranking for some it[...]
