SEO has moved on in the last 5 years (considerably some might say) yet I still see the same skill requirements and the somewhat vague job descriptions in job listings. It isn’t easy to hire for the role of SEO if you’re not an expert in it, so word of mouth does go a long [...][...]
Posts Tagged ‘Search engines’
June 12th, 2009 - 3:58 pm § in SEO & marketing
What Google owes you: nothing
There has been a fair bit of noise about Google owing an explanation about the recent announcement that they were considering nofollow from now on. The SEO community has called for further explanations and for information about PageRank and how Google functions. There is a feeling that people feel e[...]
June 10th, 2009 - 2:42 pm § in Guest posts
SEO Copywriting is Dead! Here’s Proof…
I’m happy to publish a nice guest post from copywriter Glenn Murray who has a bunch to say about copy and he is well versed in this area so I hope that you join in the conversation and add your 2 from whichever currency. Over to Glenn… There’s a lot of talk around the traps, [...][...]
May 25th, 2009 - 1:36 pm § in Tutorials
How does search engine personalisation work?
Search engines are personalising their results and not only in the SERPS but also in the paid ads arena and for things like Google alerts for example. It’s important to understand why personalisation is difficult, how it works and what future directions are. Without this information it’s[...]
