Posts Tagged ‘search engine’

March 5th, 2009 - 1:11 pm § in SEO & marketing

Matt Cutts on that “Brand update”

Matt Cutts has spoken about what the change (not update, actually called “Vince”) on the Google search engine.  The main points to take away imho: “”Inside of Google, at least inside the search ranking team, we don’t really think about brands. We think about words like[...]

March 3rd, 2009 - 5:19 pm § in Tutorials

What’s the “scientific method”?

    There is confusion sometimes as to what “science” is.  For something to be science, the “scientific method” needs to be applied to it.  (The diagram shows the different steps involved in this).  This is a brief overview of it, if you want to delve into the philosophi[...]

February 28th, 2009 - 1:43 pm § in SEO & marketing

Google Brand algo theory dissected

 There’s been much speculation, interesting theories, rubbish and misinterpretation about the “new Google branding algorithm”.  As always, when I see respected bloggers covering it, I like to educate myself as much as possible before I make a decision.  I take this very seriousl[...]

February 26th, 2009 - 10:59 pm § in Information retrieval, SEO & marketing

Long-tail is rubbish!

    I got to the Hitwise report through a link from Dave to a post on Search Engine Land written by Matt McGee (convoluted journey I know).  I liked the post because I have tons of papers and things to read each day and the concise writeup pleased me greatly.  The report (isn’t that long [...]

February 25th, 2009 - 4:23 pm § in Information retrieval, Search engines, Tutorials

Short Information Retrieval glossary

When you read papers or patents to do with information retrieval, sometimes the authors assume you know what some of the things they use are all about and don’t explain it.   I have written a tutorial on the Search Engine Index, and also on Search Engine Spiders and Clustering.  Those should[...]

February 25th, 2009 - 2:35 pm § in Information retrieval, Ranking algorithms, Semantic web

New ranking algorithms

Ranking algorithms are changing a great deal at the moment.  Before, like HITS and PageRank they looked at how websites and pages were connected and used any information they could gather from those to use as variables.  Nowadays we’re seeing research papers come out focusing on how the sema[...]

February 23rd, 2009 - 10:07 am § in Inspirations, Search engines

Frowning at Google

 I am as many of you will know a Google supporter because I think that they’re always developing new and interesting things, and that they write good papers too. I like their search engine, and I’ve followed them since the beginning. I use other search engines too like Yahoo for example[...]

February 18th, 2009 - 12:50 pm § in Inspirations, SEO & marketing

SEO & Gardening

  Back in the days of web 1.0, the role of the SEO was to get the site as high up as possible on the search engines.  During the days of web 2.0, the role of the SEO has changed to include social media marketing also.  As the SEO professional walks towards the future, his/her [...][...]

February 16th, 2009 - 5:33 pm § in Blog research

How you affect your blog reader

We’re long due another paper review so we’ll start the week with “Exploring the Role of the Reader in the Activity of Blogging” by Baumer, Sueyoshi, Tomlinson (University of California, Irvine). The authors looked at blog reader practices and how these were affected by identi[...]

January 30th, 2009 - 10:29 am § in Ranking algorithms, Uncategorized

The RankMass crawler

The  paper entitled “RankMass Crawler: A Crawler with High Personalized PageRank Coverage Guarantee” (Cho, Schonfeld, University of California) deals with the important topic of how many pages should be collected to cover most of the web, and how to ensure that important documents are [...]





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