A very useful and eye-opening paper crossed my desk called “Nullification test collections for web spam and SEO” by Jones and Ramesh, Hawking and Craswell from Canberra University in Australia. They want to encourage the compilation of a large corpus for adversial IR research. CMU are bu[...]
Posts Tagged ‘search engine users;’
December 8th, 2008 - 10:25 pm § in Uncategorized
The impact of SEO on the online advertising market
This paper written by BO Xing and Zhangxi Lin from the Texas Tech University in 2006 discusses the impact of SEO online. The study is conducted in an analytical way, using a number of good resources but has at times a simplistic view of the SEO effort. SEO’s are considered to be of “para[...]
