Search engine rankings were quite the rage some 10 odd years ago but SEO matured as a profession, as did the learnings and the KPIs (not to mention search engine technology). I have seen countless #1 rankings for highly competitive search spaces that didn’t make any money. I’ve also seen[...]
Posts Tagged ‘search engine rankings;’
June 12th, 2009 - 3:37 pm § in Ranking algorithms
Papers on PageRank you should read
PageRank is a standard and much discussed topic in SEO and while it is relevant, the methods and techniques discussed are often not. There is a lot of discussion around the original PageRank formula which is relevant, but there have been many changes and improvements since 1998. If you are an SEO w[...]
January 15th, 2009 - 3:21 pm § in Search engines
Search Engine Result Evaluation
Search engines are often evaluated using information retrieval techniques such a precision and recall. These methods are very effective metrics in these systems but less so in search engines. The reasons for this is that high precision isn’t necessarily a good measure of user satisfaction.[...]
