Search engine rankings were quite the rage some 10 odd years ago but SEO matured as a profession, as did the learnings and the KPIs (not to mention search engine technology). I have seen countless #1 rankings for highly competitive search spaces that didn’t make any money. I’ve also seen[...]
Posts Tagged ‘search engine optimization;’
Rankings are not (that) important
The new SEO: Visibility strategist
SEO has moved on in the last 5 years (considerably some might say) yet I still see the same skill requirements and the somewhat vague job descriptions in job listings. It isn’t easy to hire for the role of SEO if you’re not an expert in it, so word of mouth does go a long [...][...]
The end of SEO: an interview
Fran Molloy of the Nett# magazine interviewed both myself, Kate Gamble and Glenn Murray a little while ago. The interview has been published and is available for you to read now. It’s called “The end of search engine optimisation”, I hope you find it interesting. Do you think t[...]
SEO Superheroes revealed
It is no secret that I love comic books and their superheroes. They aren’t all for children, take Vertigo comics with Sandman and the Preacher, for example, or the Watchmen even. “A superhero (sometimes rendered super-hero or super hero) is a fictional character of unprecedented physical[...]
Which SEO’s should not read IR or search papers
There has been a lot of chat in the past about whether SEO’s should read research papers around information retrieval and search. I think it is important, but perhaps not for all of the SEO’s out there. We don’t approach the business in the same way necessarily so for some it w[...]
Patent for SEO software (2008)
I came across a patent for seo software. The inventors are Ray Grieselhuber, Brian Bartell, Dema Zlotin, and Russ Man. It’s called “Centralized web-based software solution for search engine optimization” and it was published on the 12th June 2008. They have patented a piece of [...]

