Who is in your social network and how do they influence its behaviour? Which events affect it positively or negatively? You need to find out if you’re carrying out social media campaigns. The research that ignited some fire in my belly today is from a computer scientist (Andrew J. Scholand at [...]
Posts Tagged ‘PageRank algorithm;’
Dr. Searcher and Mr. Browser
A really interesting method, partly for combating search result manipulation is described in “Dr. Searcher and Mr. Browser: A unified hyperlink-click graph” by Poblete (Uni. Pompeu Fabra), Castillo and Gionis (Yahoo). They worked on making a unified graph representation of the web includ[...]
BookRank
“Remembering what we like: Toward an agent-based model of Web traffic” by Bruno Gonçalves & Mark R. Meiss (Indiana University) and José J. Ramasco (CNLL, ISI foundation, Turin) is a paper due to be presented at WSDM 2009. The PageRank model is “Markovian” meaning tha[...]
The Random surfer becomes the Cautious surfer
An interesting paper: “Incorporating Trust into Web Search” written by Lan Nie Baoning Wu and Brian D. Davison from Lehigh University. This paper deals with the issue of spam, generated by pages being engineered to deceive the search engines. They say that ranking systems should ta[...]

