Posts Tagged ‘Online advertising;’

April 15th, 2009 - 4:08 pm § in Information retrieval, Search engines, Semantic web

Off with your meta-tags

I wanted to talk about how computers deal with text, or rather how they deal with what text means.  Todd Mintz posted about Google returning something other than the meta-description he had supplied for example. In an ideal world, there would be no need for meta-tags as machines could understand th[...]

August 13th, 2008 - 8:34 pm § in Uncategorized

Mining query logs: a Google paper

Ziv BarYossef ( Haifa and Google) and Maxim Gurevich (Dept. of Electrical Engineering Technion, Haifa) have written a paper presented at VLDB entitled “Mining Search Engine Query Logs via Suggestion Sampling“. Suggestion sampling is when you type in a query and an algorithm returns the k[...]

July 2nd, 2008 - 1:26 am § in Uncategorized

Mining Search Engine Query Logs via Suggestion

This paper from a Googler called Ziv Bar-Yossef and colleague Maxim Gurevich is about using the suggestions that are generated when we type in search boxes. These methods can be used to determine the popularity of keywords in the search engine log, an estimation of volume and suggestion success rate[...]





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