Search engine rankings were quite the rage some 10 odd years ago but SEO matured as a profession, as did the learnings and the KPIs (not to mention search engine technology). I have seen countless #1 rankings for highly competitive search spaces that didn’t make any money. I’ve also seen[...]
Posts Tagged ‘marketing’
April 8th, 2010 - 9:47 pm § in SEO & marketing
Rankings are not (that) important
Tags: Google, Google search, Henry Ford, Internet, Internet marketing, Internet search engines, marketing, Nick Wilsdon, personalised search engine results, Pete Young, products/services, Recommendation systems, search engine optimization;, search engine rankings;, search engine technology, search spaces, search terms;, Twitter Inc, Web search engine, World Wide Web 9 Comments
March 24th, 2010 - 6:32 am § in SEO & marketing
The new SEO: Visibility strategist
SEO has moved on in the last 5 years (considerably some might say) yet I still see the same skill requirements and the somewhat vague job descriptions in job listings. It isn’t easy to hire for the role of SEO if you’re not an expert in it, so word of mouth does go a long [...][...]
Tags: Business, Google, Google Inc., information management, Internet, Internet marketing, marketing, search engine, search engine optimization;, Search engines, search space, Semantic web, SEO analyst, social media;, Social networks, strategist, Technology_Internet, Visibility strategist, Web development, World Wide Web 5 Comments
September 4th, 2009 - 8:45 am § in SEO & marketing
The end of SEO: an interview
Fran Molloy of the Nett# magazine interviewed both myself, Kate Gamble and Glenn Murray a little while ago. The interview has been published and is available for you to read now. It’s called “The end of search engine optimisation”, I hope you find it interesting. Do you think t[...]
Tags: a sociologist, Aaron Bradley, Angie Haggstrom, David Harry;, Fran Molloy, Glenn Murray, Google, Google Inc., Internet marketing, Justin Parks, learning algorithm, machine learning;, marketing, Mel Nelson, online marketing, Python, RDF;, Scientist, search engine, search engine optimisation;, search engine optimization;, search engineers, Search engines, search engines ones, Semantic web, SEOs, Suh, Technology_Internet, Terry Van Horne, web pros, Website promotion, World Wide Web 1 Comment
April 23rd, 2009 - 9:12 am § in Social networks
Twitter marketing genius
I have been following DC Comics for a while, and noticed that I didn’t see any tweets from them. I decided to investigate and visited their Twitter page: Stats: - 0 Tweets - 0 Follows - 1,668 followers Now why do you think they get followed with such a poor record? This defies all Twitter [...[...]
