PageRank is a standard and much discussed topic in SEO and while it is relevant, the methods and techniques discussed are often not. There is a lot of discussion around the original PageRank formula which is relevant, but there have been many changes and improvements since 1998. If you are an SEO w[...]
Posts Tagged ‘Cautious surfer’
October 10th, 2008 - 1:23 am § in Uncategorized
The Random surfer becomes the Cautious surfer
An interesting paper: “Incorporating Trust into Web Search” written by Lan Nie Baoning Wu and Brian D. Davison from Lehigh University. This paper deals with the issue of spam, generated by pages being engineered to deceive the search engines. They say that ranking systems should ta[...]
