Posts Tagged ‘advertising market;’

December 8th, 2008 - 10:25 pm § in Uncategorized

The impact of SEO on the online advertising market

This paper written by BO Xing and Zhangxi Lin from the Texas Tech University in 2006 discusses the impact of SEO online. The study is conducted in an analytical way, using a number of good resources but has at times a simplistic view of the SEO effort. SEO’s are considered to be of “para[...]

December 7th, 2008 - 11:00 pm § in Search engines

The Gooleplex: serious issues?

Piotr Cofta (BT Plc) wrote a very interesting paper for the 10th Int. Conf. on Electronic Commerce (ICEC) ’08 Innsbruck, Austria. It questions the Googleplex as a whole rather than just “Google”, and honestly raises some serious issues with it.  They have an awful lot of power and we[...]





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