Comments on: Agile Marketing: embrace chaos http://www.scienceforseo.com/seo-marketing/agile-marketing-embrace-chaos/ a bridge between worlds Sat, 05 Feb 2011 14:02:08 +0000 hourly 1 By: KLS http://www.scienceforseo.com/seo-marketing/agile-marketing-embrace-chaos/comment-page-1/#comment-1308 KLS Wed, 22 Dec 2010 09:49:30 +0000 http://www.scienceforseo.com/?p=1579#comment-1308 “Chaos should be regarded as extremely good news”— I'd say it's just like 'Greed if good' from "Wall Street". You have to be greed for becoming rich, and so first you have to create chaos, to create the order then)<!-- Touched by JuLiA --> “Chaos should be regarded as extremely good news”— I’d say it’s just like ‘Greed if good’ from “Wall Street”. You have to be greed for becoming rich, and so first you have to create chaos, to create the order then)

]]> By: CJ http://www.scienceforseo.com/seo-marketing/agile-marketing-embrace-chaos/comment-page-1/#comment-1254 CJ Tue, 30 Mar 2010 12:10:19 +0000 http://www.scienceforseo.com/?p=1579#comment-1254 Good point Joe, I agree.<!-- Touched by JuLiA --> Good point Joe, I agree.

]]> By: Joe Sanchez http://www.scienceforseo.com/seo-marketing/agile-marketing-embrace-chaos/comment-page-1/#comment-1253 Joe Sanchez Mon, 29 Mar 2010 14:07:15 +0000 http://www.scienceforseo.com/?p=1579#comment-1253 This makes great points. Agile Marketing should also integrate active risk management. Risks, based on collective input, should be identified up front with mitigation actions established. People should be assigned responsibility for executing those mitigation actions and their progress. The status of these risks and their mitigation actions should be briefed back to the marketing team on a regular basis (perhaps once a week). While some risks may be resolved, others may develop and therefore require new mitigation actions.<!-- Touched by JuLiA --> This makes great points.

Agile Marketing should also integrate active risk management. Risks, based on collective input, should be identified up front with mitigation actions established. People should be assigned responsibility for executing those mitigation actions and their progress.

The status of these risks and their mitigation actions should be briefed back to the marketing team on a regular basis (perhaps once a week). While some risks may be resolved, others may develop and therefore require new mitigation actions.

]]>