I’m always on the lookout for some useful browser extensions to make my life a little easier. My favourite browser is Chrome because it’s fast, clean and stable. Now that extensions are available, it makes sense to compile a little list of useful ones for the semantic web. There arenR[...]
February 27th, 2010 - 1:29 pm § in SEO & marketing
Keywords and epistemology
“Epistemology” is the science of human knowledge. This area of philosophy looks at the origin, the structure and the validity of what we know, perceive or think. Formulating proper keywords when using a search engine and evaluating the results of that search involves the area of epistemo[...]
February 11th, 2010 - 9:43 am § in Guest posts, Technology news
Predictive Analytics at your fingertips … yes, time has come to forecast customer behavior in Excel!
In all industries, including on-line marketing, when talking about forecasting customer behavior and predictive analytics, the first thoughts that come to mind are complexity and cost. The traditional way of deploying and executing predictive analytics usually involves the purchase of expensive soft[...]
February 9th, 2010 - 9:52 pm § in Information retrieval
How we categorise nouns
I read about some research today that is both inspiring and exciting. I’ve always been hugely interested in how humans deal with words in their heads and finally we have some interesting answers. This made me play with keyword research and think about how (un)intuitive our methods are right no[...]
