Comments on: The Media Equation http://www.scienceforseo.com/inspirations/the-media-equation/ a bridge between worlds Sat, 05 Feb 2011 14:02:08 +0000 hourly 1 By: CJ http://www.scienceforseo.com/inspirations/the-media-equation/comment-page-1/#comment-1156 CJ Fri, 21 Aug 2009 06:16:11 +0000 http://www.scienceforseo.com/?p=1291#comment-1156 Thanks for that Bob, I'm tracking down "Made to stick" it sounds really interesting.<!-- Touched by JuLiA --> Thanks for that Bob, I’m tracking down “Made to stick” it sounds really interesting.

]]> By: Bob Carpenter http://www.scienceforseo.com/inspirations/the-media-equation/comment-page-1/#comment-1155 Bob Carpenter Thu, 20 Aug 2009 19:07:08 +0000 http://www.scienceforseo.com/?p=1291#comment-1155 This was the bible for the dialogue-based speech recognition company SpeechWorks (now part of the Nuance empire). That's why all the interfaces (e.g. Amtrak's, Delta Airlines, etc.) are so friendly/chirpy and apologetic. Following Nass and Reeves' research, the designers want you to make friends with the interface. There are a bunch of good user interface books that will tell you how perception is more important than reality and go into specifics like Fitts' Law. A book I read recently that reminded me of <i>The Media Equation</i> was the Heath brothers' <i>Made to Stick</i>. It's about how to tell stories that people will remember. Chip Heath's also a Stanford professor.<!-- Touched by JuLiA --> This was the bible for the dialogue-based speech recognition company SpeechWorks (now part of the Nuance empire). That’s why all the interfaces (e.g. Amtrak’s, Delta Airlines, etc.) are so friendly/chirpy and apologetic. Following Nass and Reeves’ research, the designers want you to make friends with the interface.

There are a bunch of good user interface books that will tell you how perception is more important than reality and go into specifics like Fitts’ Law.

A book I read recently that reminded me of The Media Equation was the Heath brothers’ Made to Stick. It’s about how to tell stories that people will remember. Chip Heath’s also a Stanford professor.

]]>