Comments on: SEO = Adversarial IR http://www.scienceforseo.com/information-retrieval/seo-adversarial-ir/ a bridge between worlds Sat, 05 Feb 2011 14:02:08 +0000 hourly 1 By: Edward Vielmetti http://www.scienceforseo.com/information-retrieval/seo-adversarial-ir/comment-page-1/#comment-431 Edward Vielmetti Tue, 21 Apr 2009 05:40:43 +0000 http://www.scienceforseo.com/wordpress/?p=176#comment-431 There's a similar term called "competitive intelligence" which uses information gathering techniques against corporate adversaries. I don't see a bright line between SEO and CI - any kind of keyword research you do, for instance, could easily fit into either budget depending on what use you made of the raw data. Now I don't think they are completely the same thing but there's a lot of similar mindsets. The book on my bookshelf on the topic from 1999 is John Nolan's "Confidential".<!-- Touched by JuLiA --> There’s a similar term called “competitive intelligence” which uses information gathering techniques against corporate adversaries. I don’t see a bright line between SEO and CI – any kind of keyword research you do, for instance, could easily fit into either budget depending on what use you made of the raw data. Now I don’t think they are completely the same thing but there’s a lot of similar mindsets.

The book on my bookshelf on the topic from 1999 is John Nolan’s “Confidential”.

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