Who is in your social network and how do they influence its behaviour? Which events affect it positively or negatively? You need to find out if you’re carrying out social media campaigns. The research that ignited some fire in my belly today is from a computer scientist (Andrew J. Scholand at[...]
Archive for the ‘Social networks’ Category
March 11th, 2010 - 10:42 pm § in Social networks
SLNA: social network analysis
Tags: Andrew J. Scholand, Community building, computer scientist, Cultural economics, James W. Pennebaker, language processing;, Linguistic Inquiry, online communities, PageRank
algorithm;, Science, Social information processing, social language processing, social media campaign, social media campaigns, social media;, Social network analysis software, social network;, Social networks, Social psychology, Social sciences, Sociolinguistics, Sociology, Texas,United States, University of Texas, Yla R. Tausczik No Comments
February 4th, 2010 - 3:30 pm § in Social networks
Many followers != Influence
A paper called “Identifying influential spreaders in complex networks” by Kitsak et al. really caught my interest today. They demonstrate that the most social individuals in a population are not the most efficient spreaders of information. If you’re leading social media campaigns [...]
January 14th, 2010 - 2:12 pm § in Search engines, Social networks
Who do we need in search?
The San Francisco Chronicle has an article out this week entitled “Social science meets computer science at Yahoo!”. It’s about how Yahoo have been hiring “highly credentialed cognitive psychologists, economists and ethnographers from top universities around the world”[...]
Tags: Behavioural sciences, Carol Bartz, Cognitive science, computing, Dave Snowden, Human-computer interaction, Interdisciplinary fields, Psychology, San Francisco Chronicle, search engine, search engine perspective psychologists, search results;, social search experience, Usability, Yahoo! Inc. No Comments
June 23rd, 2009 - 1:19 pm § in Ranking algorithms, Social networks
What is InfluenceRank?
There is such a thing as InfluenceRank and it is relevant to social media as a whole. It is very difficult to rank users, find authority blogs and to create any sort of order in this world as a whole. It is important though because existing ranking algorithms are mostly made for digital libraries an[...]
April 23rd, 2009 - 9:12 am § in Social networks
Twitter marketing genius
I have been following DC Comics for a while, and noticed that I didn’t see any tweets from them. I decided to investigate and visited their Twitter page: Stats: - 0 Tweets - 0 Follows - 1,668 followers Now why do you think they get followed with such a poor record? This defies all Twitter mar[...]
April 21st, 2009 - 2:17 pm § in Social networks
Social media policy
I have a lot of requests for inclusion into my social media sphere, and I have to admit that although I don’t want to appear excessively exclusive, I am fairly selective. The reason for this is that I want to keep my social networks useful and interesting. I am strapped for time, same as every[...]
April 14th, 2009 - 11:10 am § in Social networks, Tools
Graffiter – Twitter graphing
I like new tools and always have fun trying them out. Actually sometimes I don’t! This tool though is one that I did find fun, useful and clean. Graffiter was created by Ian Li from Carnegie Mellon University. He is the 2009 winner of Carnegie Mellon University’s Yahoo sponsored Smil[...]
March 31st, 2009 - 2:00 pm § in Social networks
Masters Degree in Social Media
The Birmingham City University has announced that it is offering a masters in Social Media. You can read more about it on Mashable and also in the Telegraph for example. Mashable have a conversation going on with a number of different opinions. There are a fair few people who read this blog who [...]
Tags: Barclay Simpson, City University, computing, Danny Sullivan;, David Harry;, Donna Fontenote, Facebook, GBP;, James Robertson, Jane Copland;, Jill Whalen;, Jon Hickman, online business strategy, online marketing, online marketing backgrounds, Rand Fishkin, Reading, researcher, Samir Balwani, search engine, Search Engine Journal, social media campaigns, social media channels, social media conference, social media consultant, social media expert, social media presence, social media scene, social media;, The social media conference, twitter, USD 1 Comment
March 26th, 2009 - 10:56 am § in Social networks
The Tao of Twitter
I tend to assume that everyone around me knows all about Twitter and seem to think that everyone engages in it and has an account. Therefore my jaw drops to the ground when I realise that quite a lot of people don’t get Twitter, and even more worrying, many companies don’t get it eithe[...]
March 10th, 2009 - 2:04 pm § in Social networks
TunkRank (for Twitter)
There are plenty of different tools out there to measure your influence on Twitter such as Klout, Twinfluence, Twitter ratio, and there are many more. I’m not sure all of these tools have the same definition of “influence on Twitter”. This is the same question we ask when we[...]
