Dell Zhang wrote a nice post on his excellent blog called “Agile research methodology” where he took the 12 main Agile principles and adapted them to research. I thought this was really interesting and wondered if it could be done with SEO. I took a shot a it. It is to be debated, that&#[...]
Archive for the ‘SEO & marketing’ Category
April 21st, 2009 - 1:13 pm § in SEO & marketing
Over-optimised sites nullified
A very useful and eye-opening paper crossed my desk called “Nullification test collections for web spam and SEO” by Jones and Ramesh, Hawking and Craswell from Canberra University in Australia. They want to encourage the compilation of a large corpus for adversial IR research. CMU are bu[...]
April 12th, 2009 - 10:20 pm § in SEO & marketing
More LSI amusement
I wanted to get your opinion on how the Google algorithm actually works according to Leslie Rohde from “StomperNet”. He posted 2 videos, one about LSI and one about “Referential integrity”. “Warning – “Advanced” SEO Technique DOES NOT WORK” vi[...]
April 8th, 2009 - 12:46 pm § in SEO & marketing
Which SEO’s should not read IR or search papers
There has been a lot of chat in the past about whether SEO’s should read research papers around information retrieval and search. I think it is important, but perhaps not for all of the SEO’s out there. We don’t approach the business in the same way necessarily so for some it w[...]
March 5th, 2009 - 1:11 pm § in SEO & marketing
Matt Cutts on that “Brand update”
Matt Cutts has spoken about what the change (not update, actually called “Vince”) on the Google search engine. The main points to take away imho: “”Inside of Google, at least inside the search ranking team, we don’t really think about brands. We think about words like[...]
February 26th, 2009 - 10:59 pm § in Information retrieval, SEO & marketing
Long-tail is rubbish!
I got to the Hitwise report through a link from Dave to a post on Search Engine Land written by Matt McGee (convoluted journey I know). I liked the post because I have tons of papers and things to read each day and the concise writeup pleased me greatly. The report (isn’t that long [...]
