Archive for the ‘SEO & marketing’ Category

February 27th, 2010 - 1:29 pm § in SEO & marketing

Keywords and epistemology

“Epistemology” is the science of human knowledge. This area of philosophy looks at the origin, the structure and the validity of what we know, perceive or think. Formulating proper keywords when using a search engine and evaluating the results of that search involves the area of epistem[...]

December 15th, 2009 - 10:43 am § in SEO & marketing

10 annoying SEO topics

There are a good number of topics that constantly come back to do the rounds in the SEO blogosphere. They are boring topics because they have been done to death and also debunked to death. I think that really they should be put in a box and sealed tightly shut, then burnt to a crisp [...][...]

September 4th, 2009 - 8:45 am § in SEO & marketing

The end of SEO: an interview

Fran Molloy of the Nett# magazine interviewed both myself, Kate Gamble and Glenn Murray a little while ago. The interview has been published and is available for you to read now. It’s called “The end of search engine optimisation”, I hope you find it interesting. Do you think [...]

June 12th, 2009 - 3:58 pm § in SEO & marketing

What Google owes you: nothing

There has been a fair bit of noise about Google owing an explanation about the recent announcement that they were considering nofollow from now on. The SEO community has called for further explanations and for information about PageRank and how Google functions. There is a feeling that people feel e[...]

June 1st, 2009 - 5:41 pm § in Inspirations, SEO & marketing

Can you get “Kuniaki Nozoe” to #1?

Greenpeace are launching a campaign to bring more awareness to the climate issues we face. Interestingly enough, it involves all you SEO’s out there. “The Cool IT Challenge ranks the CEOs of top IT companies on their climate leadership, then asks techies to bet on those most likely to i[...]

May 29th, 2009 - 12:23 pm § in SEO & marketing, Tutorials

PYO SEO

“PYO strawberries” are words usually found on a hand painted wooden sign at the side of the road in the British countryside during the summer months. It means “Pick your own strawberries” for the non-countryside types! This can be adapted to the SEO world too. This post is a[...]

May 6th, 2009 - 8:23 am § in SEO & marketing

SEO Superheroes revealed

It is no secret that I love comic books and their superheroes. They aren’t all for children, take Vertigo comics with Sandman and the Preacher, for example, or the Watchmen even. “A superhero (sometimes rendered super-hero or super hero) is a fictional character of unprecedented physical[...]

May 4th, 2009 - 1:52 pm § in SEO & marketing

Agile SEO

Dell Zhang wrote a nice post on his excellent blog called “Agile research methodology” where he took the 12 main Agile principles and adapted them to research. I thought this was really interesting and wondered if it could be done with SEO. I took a shot a it. It is to be debated, that&#[...]

April 24th, 2009 - 10:30 am § in SEO & marketing

Peer review for SEO

Peer review is a very important process in any profession. It ensures that certain standards are met, and that the quality of work being done in the profession is of a high standard. When that standard is not met, reviewers or peers are entitled to reject the work outright, or to ask for further re[...]

April 21st, 2009 - 1:13 pm § in SEO & marketing

Over-optimised sites nullified

A very useful and eye-opening paper crossed my desk called “Nullification test collections for web spam and SEO” by Jones and Ramesh, Hawking and Craswell from Canberra University in Australia. They want to encourage the compilation of a large corpus for adversial IR research. CMU are bu[...]





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