Search engine rankings were quite the rage some 10 odd years ago but SEO matured as a profession, as did the learnings and the KPIs (not to mention search engine technology). I have seen countless #1 rankings for highly competitive search spaces that didn’t make any money. I’ve also seen[...]
Archive for the ‘SEO & marketing’ Category
February 27th, 2010 - 1:29 pm § in SEO & marketing
Keywords and epistemology
“Epistemology” is the science of human knowledge. This area of philosophy looks at the origin, the structure and the validity of what we know, perceive or think. Formulating proper keywords when using a search engine and evaluating the results of that search involves the area of epistemo[...]
December 15th, 2009 - 10:43 am § in SEO & marketing
10 annoying SEO topics
There are a good number of topics that constantly come back to do the rounds in the SEO blogosphere. They are boring topics because they have been done to death and also debunked to death. I think that really they should be put in a box and sealed tightly shut, then burnt to a crisp [...][...]
June 12th, 2009 - 3:58 pm § in SEO & marketing
What Google owes you: nothing
There has been a fair bit of noise about Google owing an explanation about the recent announcement that they were considering nofollow from now on. The SEO community has called for further explanations and for information about PageRank and how Google functions. There is a feeling that people feel e[...]
June 1st, 2009 - 5:41 pm § in Inspirations, SEO & marketing
Can you get “Kuniaki Nozoe” to #1?
Greenpeace are launching a campaign to bring more awareness to the climate issues we face. Interestingly enough, it involves all you SEO’s out there. “The Cool IT Challenge ranks the CEOs of top IT companies on their climate leadership, then asks techies to bet on those most likely to im[...]
