In all industries, including on-line marketing, when talking about forecasting customer behavior and predictive analytics, the first thoughts that come to mind are complexity and cost. The traditional way of deploying and executing predictive analytics usually involves the purchase of expensive soft[...]
Archive for the ‘Guest posts’ Category
Predictive Analytics at your fingertips … yes, time has come to forecast customer behavior in Excel!
Interviewing the interviewer: Ruud Hein
I don’t need to introduce Ruud Hein to those of you in the business of SEO, but for those of you in other areas of joy: Ruud works at Search Engine People and is a programmer, developer and knows a thing or two about SEO. He is known for his many interviews, he always has [...][...]
A dazzlin interview with Donna Fontenot
When I 1st started out learning about SEO Donna Fontenot was one of the 1st people I came across online. I read everything she wrote, and I asked questions in the forums which she always answered. More importantly she made me feel excited about SEO. I wanted to interview her because I wanted to find[...]
A Look At Freelancing — Can You Go It On Your Own?
Today, a bit of a practical post. Angie has been a port of call during my freelancing stints and is always full of good advice. I asked her to put something together for you all. I know a fair few students read here, and I think you’ll find it really useful too. Freelancing is not [...][...]
SEO Copywriting is Dead! Here’s Proof…
I’m happy to publish a nice guest post from copywriter Glenn Murray who has a bunch to say about copy and he is well versed in this area so I hope that you join in the conversation and add your 2 from whichever currency. Over to Glenn… There’s a lot of talk around the traps, [...][...]

